A few specific fixes for elsefamilybutchers.co.uk

Every photo is served as a small, soft, cached crop.

Each image on the site is run through an old server-side image-cache that outputs a fixed, low-resolution crop, the content tiles land at roughly 348 by 304 pixels, the logo at 303 by 147. On any modern phone or laptop those crops are upscaled by the browser and go soft. The counter, the meat and the shop, the things that justify a proper butcher over a supermarket, are the part that looks worst online.

The rebuild drops the cache entirely and leads with crisp, full-width visuals at the size they deserve, with a hand-drawn Market Cross mark, a sourced-to-the-farm cut section, and a hog-roast illustration, all vector, so nothing is ever soft on any screen. When you are ready, your own high-resolution photos slot straight in.

The page is one fixed-width column, so a phone gets a shrunken desktop.

The home page is built as a single fixed-width column around those small cropped tiles, with no layout that reflows for the screen. On a phone it loads zoomed out, so a customer looking up your hours or the hog-roast service over coffee has to pinch and drag to read it. Most of your customers are arriving on a phone.

The rebuild is responsive from the first line, the columns stack, the type scales and the buttons sit under the thumb on a phone, and it stays just as comfortable on a laptop. Hours, phone and the order form are reachable without a single pinch.

There is no LocalBusiness data, so Google cannot read the shop.

No page on the site carries LocalBusiness or Store structured data. That is the small block of code that tells Google you are a butcher at 17 High Street, Stalbridge, with these opening hours, a 4.7 star rating and a hog-roast service. Without it you are far less likely to surface for a search like butcher near Stalbridge or hog roast Blackmore Vale.

The rebuild ships full Store and FoodEstablishment structured data: address, hours, phone, your 4.7 star rating and the hog-roast and catering services, plus an FAQ block. That is what lets Google show the rich result, and it is exactly the kind of thing competitors with newer sites already have.

One fixed price, no retainer.